Ed Sheeran 'Subtract'

Able were once again enlisted by the team at Atlantic Records to create a whole suite of marketing assets for global superstar Ed Sheeran, beginning with the cryptic announcement of new music in early 2023, and culminating in a worldwide campaign in May for the release of his latest album, 'Subtract'.

The campaign centred around multiple creatives, emphasising the different sides of the artist both appealing to his pop fanbase, and highlighting the introspective material of the new album.

In one of our widest-reaching campaigns for Ed Sheeran yet, Able produced assets seen across digital and socials, TV and cinema, and advertising screens in key cities including London, Toronto, Berlin, Mexico City, and many more.