Grammy Award Winning Product

The Mind Games box set by John Lennon won the 2025 Grammy Award for Best Boxed or Special Limited Edition Packaging. The award was given to art directors Sean Ono Lennon and Simon Hilton, Able worked in collaboration with Simon and the John Lennon foundation to create the promotional visuals for this innovative product. A range of assets, from the main CGI unboxing, to trailers revealing the products story, show casing all of the elements that are inside this unique boxset.